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Most marketing branches have incorporated digital technologies. Setting up an online business seems easy at first glance, but it entails a lot of hard work to support the core marketing objectives. This article will provide you with an idea of how Digital Marketing works to help you know your targets, measure them, and reach your goals.

The Digital Team

A Digital Marketing Team is composed of several individuals, and each one of them has a unique role to accomplish.

Project Manager

The primary function of this professional is managing the team. Serving as the inter-group communicator, he accomplishes all incoming requests from other departments to connect the dots and solve the puzzle.


Planning and identifying who the audience is are the chief responsibilities of a strategist. Here are the vital things that he does as a brand expert:

  • Recognizing buyer personas
  • Preparing the Digital Marketing Roadmap
  • Spotting keyword opportunities
  • Creating the Digital Marketing Metrics and KPIs

Content Writer

This professional is creative when it comes to writing. He is expected to be skilled when it comes to coming up with contents for different types of audience. His responsibility includes making engaging content for the website, blog, email campaigns, and others.

Graphic Designer

The audience finds it dull if the content is just comprised of texts. The role of a graphic designer is integrating the essential visual elements. These can make the audience understand the point better. A graphic designer is an expert in adding color to your content, and he makes your brand to be remembered easily.

SEO Specialist

Every digital marketing company must have an SEO Specialist. He’s the master of any Search Engine Optimization tools, especially Google Analytics. There are two vital aspects that SEO Specialist manages:

  • Onsite SEO. This strategy monitors the website pages, titles, tags, content, and website structure to enhance the target keywords.
  • Offsite SEO. It is an effort outside of the website to boost search ranking and internal traffic.

Front-End Developer

He’s in charge of the related programs such as the Content Management System (CMS) which is the platform in creating the digital content. He’s the master of creating the call to action and landing pages of the marketing campaigns prepared by an SEO Specialist. It’s essential for a digital marketing team to have a front-end developer who knows how to make a seamless structure.

The Best Marketing Strategies

What do companies use to move the business forward? The three powerful digital tools such as website, email, and social media bring entrepreneurial success. Numerous tools can be utilized. Some are free to download but with limited features. Most companies invest in reliable paid software to suit the needs in various aspects.


The essence of digital marketing is remarkable and requires hard work. As your business expands, it’s better to invest in commercial insurance to secure your future. At Sameday Insurance Services, we aim to make our client’s life easier with policies that are tailored to their needs. You can get more information about our products and services by calling our agency at (888) 750-9775.

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